Marketing is without a doubt one of the most effective strategies for small businesses to gain clients. Though most small business owners and managers understand how the Internet may help them contact specific clients, they can benefit from larger organisations’ online marketing tactics. Such businesses frequently employ Pay-Per-Click Campaigns to attract web traffic to their website via search and display advertising. Most small businesses understand what Search Engine Optimisation (SEO) is all about by now, but few realise that inbound marketing initiatives might benefit from complementary paid advertising efforts. Though paid advertising is frequently more expensive than inbound goal based marketing ppc small business, it drives online traffic and so increases the chances of converting visitors into subscribers.
Pay-per-click Advertising
Banner ads dominated online advertising in the late 1990s. Online advertisements are becoming increasingly covert. Modern Internet advertisements are frequently strategically positioned in an attempt to entice web browsers to the advertiser’s website. The trick is to produce and appropriately arrange ad copy that grabs the attention of the visitor. Consider a sporting goods business that runs an ad on ESPN or Yahoo Sports with the heading, “Top 6 Gloves for Your Little Leaguer.” When parents of little league players visit these websites, they will notice the headline and many will click on it to see if their child’s glove made the list. As a result, the sporting goods store receives a positive response from a new internet visitor.
Advertising on Popular Websites Doesn’t Have to be Cost Prohibitive
Implementing a PPC campaign on prominent websites may not appear to be an efficient method to spend your internet advertising budget. Don’t dismiss the idea right away. Many well-known websites provide unexpectedly low-cost advertising space. Certain websites support PPC campaigns, while others use their own platforms. Conduct research on advertising networks such as Outbrain and Taboola. Such networks have inexpensive ad space available on a wide range of websites.
Define Your Expectations
As an example, you could set your PPC goal as a 2% increase in conversions during the three months after your PPC campaign. Such a target will act as a baseline to aim for as well as a means of assessing the value of your PPC efforts.
It is obvious that small business PPC is a low-cost and effective way to reach a targeted consumer base. The days of expensive radio, TV, and print advertising are swiftly passing in favour of low-cost internet PPC advertising. Allow PPC to work its magic, and your small business will reap the benefits in the form of a customer influx that boosts the bottom line.
